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Black BoxPersonalization

Collect

A deal that closes later

The lead is a demo. The Measurement Protocol send runs only when the API secret is set. Otherwise the page shows the body and stops.

A lead, then a closed deal

The click happened earlier. The deal closes later, often outside the browser. The Measurement Protocol posts that outcome with the original client id, so GA4 can join them. This page uses a demo lead. It does not submit the contact form or the white paper form. When GA4_MP_API_SECRET is unset, the body is shown and the hit is not sent to Google.

  1. 1. Record a demo lead

  2. 2. Close the deal

  3. 3. Send it back

Why these picks

Reading path transitions…