Why am I seeing this?

The control

Why sits in the header, next to consent. Pressed, it is on for every page until you press it again. With consent on, the choice is stored in this browser as site.why.v1. With consent off, it lasts for this view only and the labels say the rules were evaluated and not applied.

What a label contains

A home-page label says Applied or Not applied, the rule name, the explanation, and each signal’s label and value. Lab pages label the live demo with the rule that page actually used. Recommended next labels the count line, or the curated default when consent is off.

• hero

  The first matching arrival rule: campaign parameters, then search, social, a returning visitor, then the local time of day.

• cta

  Engaged reader, then scroll past 40 percent, then a returning visitor, then a campaign, otherwise the baseline. Night changes the second action.

• recommendations

  Topic affinity, then arrival reading, otherwise the notes stay in date order.

• layout

  A light page on a slow connection, a compact layout on a narrow viewport, otherwise the standard weight.