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Black BoxPersonalization

Collect

What survives a hop

Cookies stay on their host. Campaign parameters stay only if the next URL keeps them. A linker parameter is just another query field.

One hop

A first-party cookie stays on the host that set it. A UTM stays only if the next URL still has the query. A referrer policy decides how much of the previous URL is visible. _gl is a linker parameter a tag can add so the next host can read a client id. This page builds a toy linker. It is not Google’s.

What arrives

URL
https://shop.example/welcome?utm_source=lab&utm_medium=demo&utm_campaign=cross-domain&_gl=1*demo*cid*123.456
Cookie
bbp.visitor on www.blackboxpersonalization.com is not sent. The other host has no copy.
UTM
utm_source=lab is still on the URL.
Referrer
https://www.blackboxpersonalization.com/
Linker
_gl is on the URL. The next page can read it if its tag looks for it.
Why these picks

Reading path transitions…